IT & Software

Solutions

The Agile Approach

We like to see every software launch go as smoothly and efficiently as possible. That’s why we developed an end-to-end solution EC Link designed to simplify the translation process. EC Link automatically processes global digital content, providing a central hub for localization management and automating many key processes to eliminate errors and deliver significant time and cost savings, with no compromise on quality. EC Link is also designed to integrate with other popular CMS, marketing automation, project management and online CAT platforms.

Solutions

Terminology Management

It’s great what tech can help us do. Take EC Link for instance. It lets us improve translation consistency between different content types, while reducing human error and retaining language assets for future use. All in one seamless flow: our industry subject-matter-experts suggest translations for all terms, our clients’ terminology experts can then approve these translations. Then the translated terms are automatically displayed, selected and confirmed online by our panel of linguists and QA reviewers. With one click of a button the translated terminology can easily be synchronized between the terminology database and the translation memory (TM) database. As new terms and changes emerge, they are automatically referenced against established terminology in the database, with every update displayed for review.

Solutions

App Store Optimization

Both the iTunes store and Google Play carry many thousands of apps, so competition for audience attention is intense. To see your app gain traction in a new market, it’s vital that every aspect of the app is optimized for its debut – which naturally includes your App Store listing…

• App Description: Make or break for many an app. It won’t matter how well your app has been localized, if your app store description fails to appeal to users and convince them to download. We can help create the clear appealing descriptions that deliver optimal results.
• Simultaneous Launch: The app description regularly changes, as new updates are released. To maintain continuity across all languages, our TBMS-LPA simultaneously localizes app updates across each region by automatically fetching, processing, and localizing updated content.
• Keywords: Keywords help to put your app at the top of customers’ searches. We not only identify all the keywords you should rank for – we ensure their consistent and optimal deployment throughout your listing.
• Rich Media Localization. Most app store listings feature screenshots, promotional images and videos. Again, we’ll handle the effective and sympathetic localization of these elements to align with the preferences of local audiences.

Solutions

Localization Testing

Context errors can easily arise from a lack of GUI reference. At EC Innovations our multilingual testing services addresses this problem holistically. All localization issues, from linguistic and cosmetic concerns to functional problems, are considered in this workflow step – especially the way they can interact with one another.

We offer testers for both source and localized products, so that translations are reviewed in context with the intended application function, audience, and user environment. Our testers pick up issues such as untranslated text, poor syntax, incomplete UI displays, dysfunctions, and errors in date, time, and calendar formats, not to mention currency and measurement conversions.

It’s worth taking a look at the process our testing team always follows:

1. Externalize all strings
2. Develop and apply unique String IDs
3. Identify and mark externalized strings which should not be translated
4. Ensure there is no string concatenation
5. Run a trial pseudo localization
6. Supply content information on strings—this helps with correct translation/localization
7. Control segment length to match the component properties
8. Test target fonts
9. Test right-to-left and left-to-right languages
10. Ensure everything is double-byte enabled throughout