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Going Global

What Is Business Translation?

Clear communication is essential for businesses that want to succeed in global markets. When companies expand internationally, they need to connect with diverse audiences, each with its own language and culture. Business translation plays an important role in this process, […]

IP & Patent

Procedures for Applying for a Patent in Japan

Applying for a patent in Japan involves several key steps. Understanding these procedures will help you protect your innovations effectively within the Japanese market. Here’s a comprehensive guide to the patent application process in Japan. The JPO reviews applications from

Going Global, T9N & L10N

What Are the Different Types of Translation?

Whether you need to reach new customers, comply with regulatory requirements, or expand into new regions, translation is a must. But not all translation is the same. Different industries require different types of translation, and understanding these differences is key

Language & Culture

What Languages Do People in the U.S. Speak?

The United States is a country known for its rich diversity, bringing together people from different cultures and backgrounds. This is clearly reflected in the wide range of languages spoken throughout the country. While English is the most widely spoken

Going Global

Baidu SEO: The Ultimate Guide to Rank on this Search Engine

Digital marketing strategies from the West don’t always translate well in the Chinese market. With a different digital ecosystem, platforms, and user behavior, one of the biggest challenges for international brands is mastering Baidu—China’s leading search engine. You can think

Going Global

SEO Localization Guide: Everything You Need to Know

Search engine optimization (SEO) refers to the process of improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various aspects of a website, including content, keywords, meta tags, and backlinks, to increase organic (non-paid)

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