Expanding into global markets requires more than just translation. For countries across the Middle East, North Africa, and parts of Asia, many languages are written from right to left (RTL), such as Arabic and Hebrew. These markets present significant business […]
Your competitors are already speaking your customers’ language. Why aren’t you? According to a survey carried out across 29 countries, 76 % of online shoppers prefer to shop in their own native language. 40 % of online consumers will never
Creating software that performs flawlessly is a major milestone, but sharing it with a global audience introduces new challenges. One of the most overlooked aspects of this transition is language. A user interface (UI) that supports only a single language
Nowadays, an increasing number of Chinese companies are actively expanding into overseas markets. In the process of going global, these enterprises have found that the environment they face is becoming increasingly complex and challenging due to factors such as geopolitics,
Translation fails happen more often than you might think. Even the biggest brands have made mistakes that turned into public relations disasters. These translation examples show how important careful, culturally sensitive localization is when entering new markets. When companies expand
Here’s something you probably didn’t know: 72% of internet users are spending most or all of their time on websites that are in their native tongue. If you’re not talking the language of your audience, you’re handing your traffic and
Localization is something you experience every time you use a global app to order food and see the prices in your currency. You can easily play a video game where characters speak your language. Shopping on websites that accept your
Did you know that nearly 76% of people would prefer buying something from a website that speaks their language? And yet, so many businesses rely on only one language — English. It sounds bizarre if you think about it, right?
Google Play has over 3.5 million apps, and the Apple App Store hosts more than 1.6 million, so getting noticed is harder than ever. Given the abundance of options, developers globally ask a common question: how to promote an app
By the end of 2024, China had about 1.11 billion internet users. And with time, this number is only going to climb higher. China also became the largest ever online retail market for 12 years consecutively, with transactions reaching a
Running a business seems great until you realize you’re sleeping on the world’s biggest market. With nearly 1.08 billion (and counting!) social media users in China, the market here is bigger, faster, and a lot more complex than anything you’ve
Global marketing has enabled businesses to reach their desired customers, regardless of the distance. Once a strategy used primarily by large corporations, it has now become an effective resource for brands of all sizes to grow and compete. This guide
