Luckily, AI technology has changed how online stores create content in 2025. Modern tools for product copy can be used to boost SEO, maintain brand voice, and work in multiple languages. These tools save time and resources while helping you stand out in the crowded online marketplace.

This guide covers the six best AI copywriting tools available today. To help you choose the best one for your business, we’ll examine their pros and cons. We’ll also explore who they suit and what makes them unique.

The 6 Best AI Tools for eCommerce Copywriting

1. ECI Craft 

ECI Craft streamlines content production by combining AI with expert human editing. It creates product copy that is consistent with your brand and handles marketing translation across multiple languages. Designed for international eCommerce, it delivers consistency, speed, and quality at scale.

Key Features

• Custom AI models reflect your brand tone, products, and audience
• Singular workflow handles both content generation and translation
• Connects directly to your CMS through flexible API integration
• Smart dashboard tracks ROI and improves content strategy
• Built-in translation memory and style guides ensure brand consistency
• Professional copywriters and linguists refine AI-generated content

Best For:

This service is ideal for medium to large online retailers who are expanding into global markets. It is especially valuable for companies in need of quick, multilingual product listings with accurate marketing translation.

Strengths:

• Full-service solution for content and localization
• Scales easily without sacrificing quality
• Reduces turnaround times for international product launches

Limitations:

• May be more advanced than what small sellers with few SKUs require

Target Users

Global eCommerce brands, enterprise retailers, and marketing teams with international growth goals. Best suited for companies needing both AI efficiency and human quality assurance.

2. Jasper AI

Jasper helps marketing teams write faster with smart, brand-aligned content tools. It also creates visuals using built-in text-to-image generation. The platform is trusted by large companies that value security and content quality.

Key Features:

• Large collection of ready-to-use product description templates
• Tools to maintain your brand’s unique voice
• Works in more than 30 languages
• Connects directly with Shopify, HubSpot, and WordPress

Best For: Fast content creation and marketing campaign support

Strengths:

• Speedy output when you need content fast
• Works well across different marketing channels
• Easy to learn and use without much training

Limitations:

• Content usually needs human editing afterward
• Translation features aren’t as advanced as specialized tools

Target Users: Independent professionals, marketing teams, and growing businesses

3. Copy.ai

Copy.ai makes it easy to generate everything from product copy to ad headlines. It blends AI with marketing tasks in one interface. You can use it to scale content without losing your voice.

Key Features:

• Tools designed to create many product listings at once
• Can generate content in major languages for global markets
• Checks to ensure content is original
• Over 90 templates for different content types

Best For: Creating hundreds of product descriptions simultaneously

Strengths:

• Excellent for businesses with large product catalogs
• Perfect for dropshipping and inventory-heavy stores
• Easy to start using right away

Limitations:

• Hard to keep brand voice consistent across large volumes
• Limited options for language customization or expert review

Target Users: Mass-market retailers, marketplace sellers, and budget-conscious businesses

4. Writesonic

Writesonic‘s design prioritizes speed as it offers 80+ tools for writing and editing. From long-form articles to ad copy, it covers most marketing needs with minimal effort.

Key Features:

• Special tools for Amazon and Shopify product listings
• Advanced SEO mode that places keywords strategically
• Creates content in multiple languages
• Offers API access and browser extension for convenience

Best For: Marketplace sellers focused on making listings more visible

Strengths:

• Excellent search engine optimization features
• Quick to set up with minimal technical know-how
• Easy testing of different description versions

Limitations:

• Sometimes focuses too much on keywords instead of natural flow
• Works best with straightforward product types

Target Users: Established marketplace brands, affiliate marketers, and direct-to-consumer businesses

5. TextCortex 

TextCortex works inside your browser to improve how you write. It automates routine writing and adapts to your tone. The tool suits both solo users and busy content teams.

Key Features:

• Learning system that studies your existing product content
• Chrome extension that works directly in your browser
• Support for more than 25 languages
• Customizable tone training capabilities

Best For: Improving and translating existing product descriptions

Strengths:

• Works right inside your web browser
• Gradually learns your content style
• Particularly good at refining existing copy

Limitations:

• Not designed for creating large amounts of new content
• Fewer options for connecting with content management systems

Target Users: Product specialists and editing teams working to improve existing listings

6. NeuralText 

NeuralText connects keyword research with content writing in one smooth workflow. It helps you build SEO-focused briefs and write content that ranks. It’s ideal for marketers who want to keep everything in one place.

Key Features:

• Advanced search results analysis and keyword grouping
• Various templates for product and long-form content
• Detailed comparison with competitor content
• Search-optimized output designed to improve rankings

Best For: Combining product copy with broader content marketing plans

Strengths:

• Comprehensive search optimization features
• Data-backed keyword suggestions
• Flexible enough for various content needs

Limitations:

• More limited tools for different languages
• Less specialized for product descriptions

Target Users: Search marketing specialists and niche retailers using content marketing

Feature Comparison Table

How to Choose the Right Tool for Your Store

The perfect eCommerce copywriting solution varies based on your specific needs:

• Multilingual Needs: ECI Craft stands out for businesses expanding globally with professional-grade translation and strict quality control.
• Catalog Size: Copy.ai and Writesonic work best for stores with large product catalogs needing quick description creation.
• Brand Voice Importance: ECI Craft and TextCortex excel at maintaining consistent brand guidelines with superior tone control.
• Search Ranking Focus: Neuraltext and Writesonic integrate optimization directly into content creation for businesses prioritizing organic traffic.
• Human Review Requirements: Only ECI Craft provides qualified human editors—ideal for luxury brands, regulated industries, and complex products.

The Impact of Technology on eCommerce Content Production

AI copywriting tools have changed how online retailers create product descriptions and marketing materials. These advanced technologies offer several key benefits:

• Production Efficiency: Cuts down time needed to create descriptions for large product catalogs
• Consistency: Keeps the same brand voice across thousands of products
• Multilingual Capability: Makes launching across international markets faster
• Resource Optimization: Lets your marketing team focus on strategy rather than repetitive writing

For businesses wanting to improve efficiency, these tools are essential in today’s competitive market.

Integration Considerations

When choosing your preferred solution, make sure it works well with your existing systems:

• Platform Connections: Check for direct integration with your eCommerce platform (Magento, Shopify, WooCommerce)
• Workflow Integration: Look for tools that fit your current content approval process
• Data Exchange: Confirm the ability to import product details and export finished content
• Analytics Compatibility: Choose solutions with performance tracking that match your metrics

Conclusion

Advanced technology has transformed how online stores create product content. The right tools for product copy can boost efficiency, consistency, and market reach. 

For companies targeting international customers, ECI Craft offers a complete solution. It combines fast content creation with professional marketing translation in one platform. Everything you need is built in.

Are you ready to transform your product content strategy and accelerate your global expansion? Contact us to request a free demo today!

6 Best AI Tools for eCommerce Copywriting in 2025最先出现在EC Innovations。

If you have any doubts that international e-commerce and selling globally is a significant opportunity for your business, just look at the numbers:

• Global e-commerce sales will account for $6.3 trillion in 2024, reflecting an 8.8% increase from 2023.
• The Asia-Pacific (APAC) e-commerce market is set to grow significantly, with an estimated market size of $4.2 trillion in 2024, projected to reach $6.76 trillion by 2029, at a CAGR of 10%.
• 52% of online shoppers now report shopping internationally.

Consumers are no longer confined to local options; instead, they are exploring products and services from around the world, often seeking better prices, unique items, or brands they can’t find in their home country.

With these trends in mind, let’s explore what businesses can do to succeed in this growing field.

What Is International E-Commerce?

International e-commerce refers to selling products or services online to customers in different countries. Unlike traditional e-commerce, which focuses on domestic markets, international e-commerce involves handling cross-border transactions, multiple currencies, different payment methods, and navigating international shipping and regulations. It allows businesses to reach a global customer base by offering localized versions of their online stores, tailored to the language, culture, and preferences of specific markets.

With the help of e-commerce platforms like Shopify, businesses can easily set up and manage international stores, providing customers with a seamless shopping experience no matter where they are. This process involves adapting everything from website content and product catalogs to payment options and shipping policies to meet the needs of different global markets.

What Are the Benefits of International E-Commerce?

International e-commerce offers several key advantages that can help businesses grow and succeed on a global scale:

Increased Brand Visibility

Expanding into international markets allows businesses to enhance their global presence, reach a wider audience and establish their brand in new regions. This visibility is critical for companies aiming to compete on a global scale and build a strong reputation.

Expanded Customer Base

International e-commerce enables businesses to reach a much larger and more diverse customer base. By selling products or services in multiple countries, companies can tap into new markets and attract a broader range of potential buyers.

Testing New Markets

International e-commerce provides an opportunity for businesses to test the waters in new markets without the need to invest heavily in physical stores. By selling online to customers in different regions, companies can assess market demand and consumer preferences before committing to further expansion.

Best Practices for International E-Commerce

To succeed in international e-commerce, businesses must carefully plan and implement a strategy that targets a global audience. Here are some best practices to consider:

1. Identify Target Markets

Before launching your international e-commerce strategy, it’s important to identify the markets that are most promising for your business. Some countries, such as China and the United States, dominate the global e-commerce landscape, while others offer strong growth potential in emerging markets. By understanding the revenue and consumer behavior in these regions, businesses can focus their efforts on the most profitable opportunities.

Revenue of e-commerce worldwide in 2023, by country

2. Localize Your Website

76% of consumers prefer to buy products with information in their own language, so you need to adapt your website to suit the cultural and linguistic preferences of each market. This includes displaying prices in local currencies, offering regional shipping options, and adjusting visuals or messaging to resonate with the local audience. A localized website improves the user experience and builds trust, helping you better connect with international customers.

3. Offer Multiple Payment Options

Different regions have their own preferred payment methods, and offering a variety of payment options is essential to reducing cart abandonment and ensuring a smooth checkout experience. For example, Chinese consumers often use Alipay or WeChat Pay, while European shoppers might prefer credit cards or PayPal. Providing local currency options also makes the purchasing process more transparent and user-friendly, contributing to higher conversion rates.

4. Manage International Shipping and Taxes

International shipping can be complex, but offering clear and transparent shipping options, including delivery times and costs, helps manage customer expectations. Businesses should also be upfront about taxes and duties to avoid surprise fees for customers. Working with reliable shipping partners and using technology to track orders in real time can also improve the customer experience.

5. Ensure Compliance with Local Laws

Each country has its own legal requirements for e-commerce, including consumer protection, data privacy, and product regulations. Ensuring compliance with these laws is crucial to avoid legal issues or penalties. For example, businesses operating in the European Union must comply with the General Data Protection Regulation (GDPR), which governs how companies handle customer data. Staying up to date on local laws can help you maintain a strong reputation and avoid costly fines.

6. Provide Multilingual Customer Support

Providing customer support in multiple languages ensures that international customers feel understood and supported throughout their shopping experience. A multilingual support team can address customer inquiries or issues more effectively, improving satisfaction and fostering loyalty.

Related article: Multilingual Customer Support: What It Is & How to Do It

7. Tailor Marketing Campaigns

Successful international marketing requires tailoring your campaigns to the preferences and cultural context of each market. This might mean aligning promotions with local holidays or trends, such as Black Friday in the U.S. or Singles’ Day in China. By creating campaigns that resonate with local audiences, you increase your chances of engaging customers and driving sales. Brands like Coca-Cola often localize their marketing efforts, creating ads that cater specifically to the values and interests of each region they operate in.

International E-Commerce Examples to Learn From

Example 1. SHEIN

SHEIN, a Chinese fast-fashion retailer, has become a global e-commerce giant through its data-driven approach and localized strategy. The brand tailors its website for different regions, offering local currencies, languages, and payment methods. SHEIN’s ability to quickly adapt its product offerings based on local trends and customer preferences has allowed it to expand rapidly into markets across Europe, North America, and Asia. Additionally, its low-cost shipping options and targeted social media marketing have helped SHEIN build a loyal international customer base.

Example 2. Amazon

Amazon is a prime example of successful international e-commerce expansion. By creating dedicated websites for different countries, Amazon tailors its offerings to meet local demands and preferences. The company invests heavily in localized customer service, payment options, and logistics networks to ensure a seamless shopping experience. Amazon’s strategic acquisitions and partnerships in different regions have further strengthened its global presence and made it a trusted brand worldwide.

Take Your E-Commerce Business Global with EC Innovations

EC Innovations provides high-quality e-commerce translation and localization services in over 140 languages. Our dedicated team will customize every part of your e-commerce platform for your target market, from product descriptions and customer support to local payment methods. Contact us today to learn more about how EC Innovations can help you localize your online store for global customers.

International E-Commerce: The Complete Guide to Selling Globally最先出现在EC Innovations。

eCommerce localization is the key to unlocking these global opportunities. By tailoring your online store to meet the specific needs and preferences of different regional markets, you can create a more relevant and engaging shopping experience for your international customers. Read on to discover what eCommerce localization is, why it is essential, and how to effectively tailor your eCommerce platform for different markets.

What Is eCommerce Localization?

eCommerce localization is the process of adapting your online store for different regional markets. It involves tailoring various elements of your site to meet the linguistic, cultural, and economic needs of your global audience. By paying attention to the nuances of each market, you can create a more relevant and engaging shopping experience for your customers worldwide.

Here is a list of content types you should consider translating and localizing for your global audience:

• Domain
• Pictures, videos and graphics
• Product description
• Product pricing
• Currencies
• Payment methods
• SEO and marketing
• Social media
• Customer support

Why Is eCommerce Localization Important?

Expanding your eCommerce business into international markets offers immense growth opportunities, but success requires more than just making your website accessible in different languages. Here are compelling reasons why localizing your online store is essential to achieving global success:

1. Increase Sales: Localizing your online store allows you to connect with customers on a deeper level by speaking their language—literally and culturally. Research shows that customers are more likely to make purchases from websites in their native language. By removing language barriers, you can significantly increase conversion rates and drive more sales.
2. Improve Customer Experience: Localization improves the overall user experience by making your website easier to navigate and understand for local customers. From using familiar currency symbols to providing localized product descriptions, every detail contributes to a seamless and positive experience. Customers appreciate when businesses cater to their preferences and cultural norms, which fosters trust and loyalty.
3. Competitive Advantage: In crowded global markets, differentiation is key. A localized online store sets you apart from competitors who may offer a one-size-fits-all approach. By demonstrating a commitment to understanding and serving local markets, you position your brand as more relevant and trustworthy in the eyes of consumers.
4. Improve SEO Performance: Localizing your website can also enhance your search engine optimization (SEO) efforts. By using local keywords and phrases, you can increase your visibility in local search engine results and drive organic traffic from your target markets. This localized approach not only boosts your rankings but also increases the likelihood of attracting qualified leads.

Look at these statistics:

• 57% of global online consumers are now shopping cross-border. (Paypal)
• 65% of customers prefer content in their own language — even if it’s poor quality. (CSA Research)
• 40% of consumers said they would never buy from websites in other languages. (CSA Research)

8 eCommerce Localization Best Practices

1. Analyze the Target Market

Conduct thorough market research to understand the preferences, purchasing behavior, cultural nuances, and economic conditions of your target audience. This will help tailor your eCommerce site to meet the specific needs and expectations of each local market.

2. Implement Local SEO

Optimize your website for local search engines by using region-specific keywords, creating localized content, and ensuring your site structure supports local SEO. Register your business with local online directories and Google My Business to improve visibility in local search results.

3. Leverage Local Festivals and Events

Incorporate local festivals, holidays, and events into your marketing campaigns and website content. This can include special promotions, themed graphics, and localized messaging that resonates with the local audience during these important times.

4. Provide Multilingual Customer Support

Offer customer support in the local language through multiple channels such as phone, email, and live chat. Ensure that customer service representatives are familiar with local customs and can provide culturally sensitive support.

5. Adapt Payment Methods

Offer payment options that are popular and trusted in the local market. This may include local credit cards, mobile payment solutions, and region-specific payment gateways. Display prices in local currency to increase trust and convenience. In fact, research from PayPal and Ponemon Institute found that 59% of online shoppers leave their shopping carts if they are not able to pay using their preferred payment method.

6. Comply with Local Laws and Regulations

Ensure that your business practices, terms of service, privacy policies, and return policies comply with local laws and regulations. This includes adhering to consumer protection laws, data privacy regulations, and tax requirements specific to each market.

7. Localize Content and Imagery

Translate website content, product descriptions, and marketing materials into the local language using professional translators. Adapt images, videos, and other visual elements to reflect local culture and preferences, avoiding content that may be culturally inappropriate or misunderstood.

8. Offer Local Shipping and Returns

Partner with local shipping carriers to provide reliable and cost-effective delivery options. Clearly communicate shipping times and costs to customers. Additionally, provide an easy and convenient return process that complies with local consumer rights and expectations.

Working with EC Innovations to Take Your Online Store Global

EC Innovations provides high-quality eCommerce translation and localization services in over 140 languages. Our dedicated team will customize every part of your eCommerce platform for your target market, from product descriptions and customer support to local payment methods. Contact us today to learn more about how EC Innovations can help you localize your online store for global customers.

eCommerce Localization: What You Need to Know最先出现在EC Innovations。